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Table of Contents
Introduction .......................................................................................................................3
The product creation process and where your sales page fits in .................5
The first step is, validate your idea… ..................................................................5
Next, think about your product… ..........................................................................7
With your product in the bag… ..............................................................................8
There are many different types of sales letters ..................................................9
Long or short copy? ....................................................................................................9
New ideas for sales letters .....................................................................................10
You must „talk their language‟ .................................................................................14
Forums for research… ..............................................................................................15
Quantcast for demographic information… .......................................................16
Bringing it all together… .........................................................................................20
Basic page construction ..............................................................................................22
Checking the validity of your page .....................................................................36
Search engine optimization considerations .........................................................38
Your page content .........................................................................................................42
Writing your copy ......................................................................................................42
The mechanics of your page .................................................................................44
Conclusion ........................................................................................................................48
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